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	<title>Comments on: Apple Tablet/Video iPod - Now or Never?</title>
	<atom:link href="http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never/feed/" rel="self" type="application/rss+xml" />
	<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never</link>
	<description>this, that and the other</description>
	<pubDate>Wed, 19 Nov 2008 23:34:47 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
		<item>
		<title>By: Cialis.</title>
		<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-14198</link>
		<dc:creator>Cialis.</dc:creator>
		<pubDate>Fri, 04 May 2007 12:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-14198</guid>
		<description>&lt;strong&gt;Cialis....&lt;/strong&gt;

Cialis....</description>
		<content:encoded><![CDATA[<p><strong>Cialis&#8230;.</strong></p>
<p>Cialis&#8230;.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Isaac</title>
		<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-10798</link>
		<dc:creator>Isaac</dc:creator>
		<pubDate>Mon, 02 Apr 2007 04:17:09 +0000</pubDate>
		<guid isPermaLink="false">http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-10798</guid>
		<description>Oh wow... who ever wrote this isn't too bright.  The patent was used for the iPhone... which uses the multi-touch screen that Apple patented and is also an iPod Video. Go figure!  I'd hate to call the author stupid, but...  Apple had no intention of using the technology for tablets.  Tablets are useless in the kind of way Apple wants to be thought of as a company because they can only be a lot slower and are only usefull in an on-the-job business sense, where someone needs to be standing.  Typing is much faster than writing on a screen and doesn't lag.  And a keyboard provides shortcuts that can be used with their pro apps.  Apple's not yet ready to venture into this market (watch their TV ads)</description>
		<content:encoded><![CDATA[<p>Oh wow&#8230; who ever wrote this isn&#8217;t too bright.  The patent was used for the iPhone&#8230; which uses the multi-touch screen that Apple patented and is also an iPod Video. Go figure!  I&#8217;d hate to call the author stupid, but&#8230;  Apple had no intention of using the technology for tablets.  Tablets are useless in the kind of way Apple wants to be thought of as a company because they can only be a lot slower and are only usefull in an on-the-job business sense, where someone needs to be standing.  Typing is much faster than writing on a screen and doesn&#8217;t lag.  And a keyboard provides shortcuts that can be used with their pro apps.  Apple&#8217;s not yet ready to venture into this market (watch their TV ads)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Luca</title>
		<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-369</link>
		<dc:creator>Luca</dc:creator>
		<pubDate>Fri, 17 Mar 2006 10:46:10 +0000</pubDate>
		<guid isPermaLink="false">http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-369</guid>
		<description>I think that many elements have to be considered here to clearly understand Apple's strategy:
1 - Apple MUST launch new "revolutionary" products at a pace that will shortly become a problem for them.
2 â€“ Every launch that is below (high) expectations will cause disappointment. At the recent launch of â€œfun new productsâ€, investors and users were waiting for video iPod, MacBook and all the stuff they dreamed of by reading rumors. Theyâ€™ve actually seen fun new products, but they were thinking about incredibly innovative ones.  
3 â€“ Apple must protect its own ideas by releasing patents. Every patent is understood as a new product and generates expectations (see point 2).
4 â€“ Every launch must be prepared by spreading curiosity among media and users to gather attention.
5 â€“ There are lots of mp3 player but just one iPod. The iPod is a mix of features, services, style and business opportunities. Every new product must multiply the possible features, services and open new business opportunities. This is a difficult strategy, but itâ€™s valuable. Itâ€™s difficult because you must link every product or service launch in a consistent way. Itâ€™s valuable because you have multiple high margin income sources.

Conclusion
It seems that Apple is placing all the pieces for 1st Aprilâ€™s game. Patent for new products, agreements with film industry, high expectations, new competitorsâ€™ products (origami) are on the table. Itâ€™s extremely unlikely that Apple will show us just updates to existing products. This is my forecast (and hope!):
1st April: 
- New tablet/ipod video with an advanced touch screen based interface, limited wireless capacities (local WLAN) for bonjour services.
- Integration with new full length movie iTMS.
- iPod just for music and music videos.
- New iBook (Mac Book).

Next summer / autumn:
- Upgrade of Mac Mini: DVR functionalities. Integration with new video iPod that become the home systemsâ€™ controller.
- Home products such as Mini, iPod (video or not), HiFi, etc. become a more clearly separated business line.

2007:
- New iPod video with phone features. Broadband mobile ITMS.</description>
		<content:encoded><![CDATA[<p>I think that many elements have to be considered here to clearly understand Apple&#8217;s strategy:<br />
1 - Apple MUST launch new &#8220;revolutionary&#8221; products at a pace that will shortly become a problem for them.<br />
2 â€“ Every launch that is below (high) expectations will cause disappointment. At the recent launch of â€œfun new productsâ€, investors and users were waiting for video iPod, MacBook and all the stuff they dreamed of by reading rumors. Theyâ€™ve actually seen fun new products, but they were thinking about incredibly innovative ones.<br />
3 â€“ Apple must protect its own ideas by releasing patents. Every patent is understood as a new product and generates expectations (see point 2).<br />
4 â€“ Every launch must be prepared by spreading curiosity among media and users to gather attention.<br />
5 â€“ There are lots of mp3 player but just one iPod. The iPod is a mix of features, services, style and business opportunities. Every new product must multiply the possible features, services and open new business opportunities. This is a difficult strategy, but itâ€™s valuable. Itâ€™s difficult because you must link every product or service launch in a consistent way. Itâ€™s valuable because you have multiple high margin income sources.</p>
<p>Conclusion<br />
It seems that Apple is placing all the pieces for 1st Aprilâ€™s game. Patent for new products, agreements with film industry, high expectations, new competitorsâ€™ products (origami) are on the table. Itâ€™s extremely unlikely that Apple will show us just updates to existing products. This is my forecast (and hope!):<br />
1st April:<br />
- New tablet/ipod video with an advanced touch screen based interface, limited wireless capacities (local WLAN) for bonjour services.<br />
- Integration with new full length movie iTMS.<br />
- iPod just for music and music videos.<br />
- New iBook (Mac Book).</p>
<p>Next summer / autumn:<br />
- Upgrade of Mac Mini: DVR functionalities. Integration with new video iPod that become the home systemsâ€™ controller.<br />
- Home products such as Mini, iPod (video or not), HiFi, etc. become a more clearly separated business line.</p>
<p>2007:<br />
- New iPod video with phone features. Broadband mobile ITMS.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Luca</title>
		<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-368</link>
		<dc:creator>Luca</dc:creator>
		<pubDate>Fri, 17 Mar 2006 10:13:13 +0000</pubDate>
		<guid isPermaLink="false">http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-368</guid>
		<description>I think that many elements have to be considered in order to clearly understand Apple's strategy:
1 - Apple MUST launch new "revolutionary" products at a pace that will shortly become a problem for them without a new core product.
2 â€“ Every launch that is below (high) expectations will cause disappointment. At the recent launch of â€œfun new productsâ€, investors and users were waiting for video iPod, MacBook and all the stuff they dreamed of by reading rumors. Theyâ€™ve actually seen fun new products, but they were thinking about incredibly innovative ones.  
3 â€“ Apple must protect its own ideas by releasing patents. Every patent is understood as a new product and generates expectations (see point 2).
4 â€“ Every launch must be prepared by spreading curiosity among media and users to gather attention.
5 â€“ There are lots of mp3 player but just one iPod. The iPod is a mix of features, services, style and business opportunities. Every new product must multiply the possible features, services and open new business opportunities. This is a difficult strategy, but itâ€™s valuable. Itâ€™s difficult because you must link every product or service launch in a consistent way. Itâ€™s valuable because you have multiple high margin income sources.

Conclusion
It seems that Apple is placing all the pieces for 1st Aprilâ€™s game. Patent for new products, agreements with film industry, high expectations, new competitorsâ€™ products (origami) are on the table. Itâ€™s extremely unlikely that Apple will show us just updates to existing products. This is my forecast (and hope!):
1st April: 
- New tablet/ipod video with an advanced touch screen based interface, limited wireless capacities (local WLAN) for bonjour services (consumer core product).
- Integration with new full length movie iTMS.
- iPod just for music and music videos.
- New iBook (Mac Book).

Next summer / autumn:
- Upgrade of Mac Mini: DVR functionalities. Integration with new video iPod that become the home systemsâ€™ controller.
- Home products such as Mini, iPod (video or not), HiFi, etc. become a more clearly separated business line.

2007:
- New iPod video with phone features. Broadband mobile ITMS.

...hope not just dreams!

Luca</description>
		<content:encoded><![CDATA[<p>I think that many elements have to be considered in order to clearly understand Apple&#8217;s strategy:<br />
1 - Apple MUST launch new &#8220;revolutionary&#8221; products at a pace that will shortly become a problem for them without a new core product.<br />
2 â€“ Every launch that is below (high) expectations will cause disappointment. At the recent launch of â€œfun new productsâ€, investors and users were waiting for video iPod, MacBook and all the stuff they dreamed of by reading rumors. Theyâ€™ve actually seen fun new products, but they were thinking about incredibly innovative ones.<br />
3 â€“ Apple must protect its own ideas by releasing patents. Every patent is understood as a new product and generates expectations (see point 2).<br />
4 â€“ Every launch must be prepared by spreading curiosity among media and users to gather attention.<br />
5 â€“ There are lots of mp3 player but just one iPod. The iPod is a mix of features, services, style and business opportunities. Every new product must multiply the possible features, services and open new business opportunities. This is a difficult strategy, but itâ€™s valuable. Itâ€™s difficult because you must link every product or service launch in a consistent way. Itâ€™s valuable because you have multiple high margin income sources.</p>
<p>Conclusion<br />
It seems that Apple is placing all the pieces for 1st Aprilâ€™s game. Patent for new products, agreements with film industry, high expectations, new competitorsâ€™ products (origami) are on the table. Itâ€™s extremely unlikely that Apple will show us just updates to existing products. This is my forecast (and hope!):<br />
1st April:<br />
- New tablet/ipod video with an advanced touch screen based interface, limited wireless capacities (local WLAN) for bonjour services (consumer core product).<br />
- Integration with new full length movie iTMS.<br />
- iPod just for music and music videos.<br />
- New iBook (Mac Book).</p>
<p>Next summer / autumn:<br />
- Upgrade of Mac Mini: DVR functionalities. Integration with new video iPod that become the home systemsâ€™ controller.<br />
- Home products such as Mini, iPod (video or not), HiFi, etc. become a more clearly separated business line.</p>
<p>2007:<br />
- New iPod video with phone features. Broadband mobile ITMS.</p>
<p>&#8230;hope not just dreams!</p>
<p>Luca</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: hrmpf</title>
		<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-367</link>
		<dc:creator>hrmpf</dc:creator>
		<pubDate>Thu, 16 Mar 2006 11:55:33 +0000</pubDate>
		<guid isPermaLink="false">http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-367</guid>
		<description>Thanks Nick- the point is that Apple decides when to release its patent filings (i.e. they submit the patent application and the USPTO eventually releases it on their site). In previous product releases Apple have usually filed just before they release the product (the day before in a few of the above cases).

e.g.

Original iPod

Patent filed: October 22, 2001
Announced: October 23, 2001

Tablet

Patent filed: September 2005
Announced: ?????


The case of the recent tablet/iPod patents is different and indicates that they may not be releasing a product anytime soon but have filed the patent applications  &lt;i&gt;just to protect their ideas&lt;/i&gt;.</description>
		<content:encoded><![CDATA[<p>Thanks Nick- the point is that Apple decides when to release its patent filings (i.e. they submit the patent application and the USPTO eventually releases it on their site). In previous product releases Apple have usually filed just before they release the product (the day before in a few of the above cases).</p>
<p>e.g.</p>
<p>Original iPod</p>
<p>Patent filed: October 22, 2001<br />
Announced: October 23, 2001</p>
<p>Tablet</p>
<p>Patent filed: September 2005<br />
Announced: ?????</p>
<p>The case of the recent tablet/iPod patents is different and indicates that they may not be releasing a product anytime soon but have filed the patent applications  <i>just to protect their ideas</i>.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nick</title>
		<link>http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-364</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Wed, 15 Mar 2006 20:16:43 +0000</pubDate>
		<guid isPermaLink="false">http://hrmpf.com/wordpress/71/apple-tabletvideo-ipod-now-or-never#comment-364</guid>
		<description>"Why did Apple release these Tablet Patents if they werenâ€™t immediately releasing a product?"

Apple doesn't release patent filings. The Patent Office does. Also, companies file tons of patents that don't end up as products, just to protect their ideas.

So what's your point then?</description>
		<content:encoded><![CDATA[<p>&#8220;Why did Apple release these Tablet Patents if they werenâ€™t immediately releasing a product?&#8221;</p>
<p>Apple doesn&#8217;t release patent filings. The Patent Office does. Also, companies file tons of patents that don&#8217;t end up as products, just to protect their ideas.</p>
<p>So what&#8217;s your point then?</p>
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